Capture vehicle interest
Which model, which specification and what the customer is comparing are captured immediately.
Dealerships
A test drive is the
only real next step.
Vehicle enquiries convert when they become an appointment. Everything before that is a conversation that can stall on a missed reply.
Dealerships · what changesIllustrative
Out-of-hours interestCaptured
Test drives bookedIn calendar
Returning customersRecognised
Price & financeSales team
Illustrative figures. Nothing here is a measured outcome or a performance claim.
Who this is for
Where the capacity actually goes.
Dealerships coordinating sales enquiries, test drives and follow-up across showroom, phone and digital channels.
Enquiries arrive when the showroom is closed.
Evening and weekend interest reaches the sales team a day or two later, if at all.
Sales and service do not share a customer.
Someone who serviced their car with you last month is treated as a stranger when they enquire about a new one.
Follow-up depends on the individual.
Some salespeople chase well. The pipeline reflects who does and who does not.
The journey, step by step
One request.
Four moves.
An illustrative dealerships journey. Your configuration decides the real sequence, the rules and the point a person takes over.
Record customer preferences
Budget, trade-in and timing are captured with your questions and written to the systems in scope.
Coordinate a test drive
An appointment with an available salesperson is booked rather than promised.
Follow up with the sales team
Scheduled follow-up happens consistently, and the salesperson arrives briefed.
The specialists this draws on
Four roles, working in sequence.
All eight specialists are included in every plan. These are the ones Stella typically activates first for dealerships.
Where your people take over
Price, trade-in valuation, finance and anything contractual stay with your sales team. The workforce hands over a briefed, booked customer.
Common questions
Questions dealerships ask.
Will it discuss price or finance?
No. Pricing, trade-in valuations, finance and anything contractual go to your sales team.
Can it connect sales and service history?
Where those systems are connected during scoping, yes. Which systems are supported is confirmed then rather than assumed here.
More in automotive
Your next chapter
Build this around your dealership.
Start with the enquiries you are missing today and map the workflow around them.